1. What is Reach Frequency?

Frequency (Freq) is a media measurement that represents the average number of times each person is exposed to an advertising message. It's calculated by dividing the total number of impressions by the reach.

2. How Does the Calculator Work?

The calculator uses the frequency equation:

Where:

• \( Impressions \) — Total number of times the ad was displayed
• \( Reach \) — Number of unique people who saw the ad

Explanation: Frequency shows how often, on average, each person in your target audience was exposed to your message.

3. Importance of Frequency Calculation

Details: Understanding frequency helps marketers optimize campaign effectiveness. Too low frequency may mean insufficient message retention, while too high may lead to ad fatigue.

4. Using the Calculator

Tips: Enter your campaign's total impressions and reach (unique viewers). Both values must be positive numbers.

5. Frequently Asked Questions (FAQ)

Q1: What's a good frequency value?
A: Optimal frequency varies by campaign, but typically 3-10 exposures are needed for message retention without causing fatigue.

Q2: How is this different from GRP?
A: GRP (Gross Rating Points) = Reach (%) × Frequency, while this calculates just the average frequency.

Q3: Can frequency be less than 1?
A: No, since impressions can't be less than reach. If you get <1, check your input values.

Q4: How does this apply to digital vs traditional media?
A: The calculation works the same, but digital media typically provides more precise impression and reach data.

Q5: Why is frequency important for media planning?
A: It helps determine the optimal media mix and budget allocation to achieve campaign goals.