1. What is Reach Frequency?

Reach Frequency is a media planning metric that shows how often, on average, the audience reached saw the advertising message. It's calculated by dividing the number of impressions by the reach.

2. How Does the Calculator Work?

The calculator uses the Reach Frequency formula:

Where:

• \( Impressions \) — Total number of times content is displayed
• \( Reach \) — Number of unique people who saw the content

Explanation: A frequency of 3 means the average person in your reach saw the message 3 times.

3. Importance of Reach Frequency

Details: Understanding frequency helps optimize ad campaigns - too low and your message may not be remembered, too high and you may waste budget or annoy your audience.

4. Using the Calculator

Tips: Enter whole numbers for impressions and reach. Both values must be greater than 0, and reach should not exceed impressions.

5. Frequently Asked Questions (FAQ)

Q1: What's a good reach frequency?
A: Typically 3-10 for brand awareness, but varies by campaign goals and industry.

Q2: How is this different from frequency capping?
A: Frequency capping limits how many times an ad is shown to one user, while reach frequency measures the average.

Q3: Can frequency be less than 1?
A: No, since reach cannot exceed impressions, frequency is always ≥1.

Q4: How does this relate to GRPs?
A: GRP (Gross Rating Points) = Reach (%) × Frequency.

Q5: Should I use unique reach or total reach?
A: Use unique reach (number of distinct users) for accurate frequency calculation.