1. What is Frequency in Advertising?

Frequency measures how often, on average, a person is exposed to an advertising message. For iPhone campaigns, it helps determine how frequently your target audience sees your ads.

2. How Does the Calculator Work?

The calculator uses the frequency equation:

Where:

• \( Impressions \) — Total number of times your ad was displayed
• \( Reach \) — Number of unique people who saw your ad

Explanation: The equation calculates the average number of times each person in your target audience was exposed to your iPhone ad.

3. Importance of Frequency Calculation

Details: Understanding frequency helps optimize iPhone ad campaigns by balancing ad exposure (too low means missed opportunities, too high may cause ad fatigue).

4. Using the Calculator

Tips: Enter total impressions and unique reach numbers from your iPhone campaign metrics. Both values must be positive numbers (reach > 0).

5. Frequently Asked Questions (FAQ)

Q1: What's an ideal frequency for iPhone ads?
A: Typically 3-10 for most campaigns, but depends on objectives. Brand awareness may need higher frequency than direct response.

Q2: How does frequency differ for iPhone vs Android campaigns?
A: The calculation is the same, but optimal frequency may vary based on audience behavior on each platform.

Q3: When should I adjust frequency?
A: Monitor performance metrics - decrease if seeing drop in engagement, increase if conversions are growing.

Q4: Does frequency affect CPM?
A: Yes, higher frequency often leads to higher CPM as you're targeting the same users repeatedly.

Q5: How often should I check frequency?
A: Weekly monitoring is recommended for active campaigns, with adjustments as needed.