1. What is EDDM?

EDDM (Every Door Direct Mail) is a USPS service that allows businesses to send mail to every address in a specific area without needing names or addresses. It's a cost-effective way to reach entire neighborhoods.

2. How Does the Calculator Work?

The calculator uses the simple formula:

Where:

• EDDM Rate — The cost charged by USPS per piece
• Printing Cost — The cost to print each mail piece

Explanation: The total cost to send each piece includes both the postage rate and the printing costs.

3. Importance of Calculating Price Per Piece

Details: Knowing your exact price per piece helps with budgeting, determining ROI, and comparing different marketing channels.

4. Using the Calculator

Tips: Enter the current EDDM rate from USPS and your printing costs per piece. Both values must be non-negative numbers.

5. Frequently Asked Questions (FAQ)

Q1: What's the current EDDM rate?
A: Rates vary by year and mail piece characteristics. Check USPS website for current rates.

Q2: Does this include design costs?
A: No, this calculator only includes per-piece costs. Design costs should be amortized separately.

Q3: Are there minimum quantities for EDDM?
A: Yes, typically 200 pieces per route (about 5,000 pieces minimum).

Q4: What affects printing costs?
A: Paper quality, color vs B&W, size, and quantity all affect printing costs.

Q5: Can I target specific demographics with EDDM?
A: EDDM reaches all addresses in a carrier route, but you can select routes based on demographic data.